Paid vs Organic Search – is one really better than the other?

When work is complete on your new website or you’ve just started to take on the huge process of SEO in hopes of developing your existing website’s reach, you will be faced with a pretty big decision – whether to focus on organic or paid marketing? Organic and paid marketing are two important aspects of […]

Tactics to Drive More Traffic to Your Website

The first step to driving more traffic to your website is understanding how to track where your visitors are actually coming from in order to learn how you can improve. Using tools like Google Analytics, you can discover if any paid ads you use are actually doing the trick and encouraging people to visit your […]

Benefits of Social Media for Business

In this day and age, it is almost unthinkable for a business to not have a social media presence. All of our lives are dramatically intertwined with the internet, and there are countless benefits to taking your business online.  At the beginning of 2021, it is estimated that there were 4.33 billion social media users […]