The first step to driving more traffic to your website is understanding how to track where your visitors are actually coming from in order to learn how you can improve. Using tools like Google Analytics, you can discover if any paid ads you use are actually doing the trick and encouraging people to visit your website. Having a successful website inevitably leads to a more successful business, as those who are tempted to click on your web page may also indulge in your service, whether that be by simply reading a blog post or spending their money on what you have to offer.
Promote Your Website on Social Media
Make Sure Your Site is Responsive
Write Engaging Content
Implement Good SEO
Either developing a good understanding of SEO, or working with someone who can help to implement this within your website, can increase your website traffic drastically. Organic Search Engine Optimisation (SEO) is the process of obtaining a natural placement on search engine results pages. In simple terms, this means that your website is more likely to feature near the top of the page in relevant search results – who wouldn’t want that? A study by Backlinko found that the top 3 Google search results get 75.1% of all clicks, so every website should try to get as close to the top as they can!
Utilise Email Marketing
Email marketing is an excellent way to boost website traffic as you can frequently update your subscribers on any new content or features you release. The only potential downfall of this method is that you need an existing mail list to market to, but this can easily be built up through social media promotion or by gaining permission to store the email addresses of current customers. As long as you make sure not to spam your mailing list with too many promotions or irrelevant content, those with an existing interest in what you are doing are likely to check out your website updates once they receive the alert. It has also been proven beneficial to include offers and promotions in your emails, as these are likely to encourage even more users to visit your website and engage with your service.
No strings attached, free and impartial advice to support your business. If you need help with your website, social media or want general support. This consultation could be for you.