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Marketing : Mon, 28 December 2020

How to market your business during lockdown


Woman using her laptop to view social media
Woman using her laptop to view social media
Marketing : Mon, 28 December 2020

How to market your business during lockdown


Industries across the country have seen a huge plummet in sales and revenue due to the Coronavirus pandemic. This has made marketing your business online more important than ever. So, how to market your business during lockdown? Like many businesses, the team here at Sood Marketing has had to adjust fast to a new way of working, so we want to help do our bit by sharing some of our top tips for marketing your business throughout the pandemic.

Social Media

People are using social media more than ever, especially throughout lockdown. Now is the perfect opportunity to develop deeper relationships with your customers and audience.

Do not let your brand go silent. Stay connected to your followers, just like you would your own friends and family. If you can't sell products and services at the moment that's fine, focus on sharing content that aligns with your core brand values instead.

Take this opportunity to help your community in crisis. For example, for our client, Imaan Healthcare the main focus of the content was to share useful pharmacy updates, government advice regarding coronavirus, tips to stay safe & positive stories to keep the community feeling uplifted and hopeful. We also wanted to make it clear that patients could contact us directly through Facebook Messenger for any enquiries or questions they may have.

It's no secret that small businesses have suffered the most throughout the pandemic and you would be surprised at the support your customers will happily show you. All you need to do is ask, ask your customers to recommend you on Facebook or to leave you a Google review.

Google reviews can give businesses a big credibility boost without having to spend a penny. There are many benefits of getting Google reviews; these include:

  1. Google ranking for local SEO
  2. Increasing your online reputation

Facebook Recommendations allow your customers to post a Recommendation for your business, including text, photos and tags directly on your Page. Recommendations will also help you reach people while they're searching for or talking about your business.

If you would like to see more social media tips, visit our Facebook group "Just Marketing".





Blogging

One of the most effective ways to build brand awareness while providing relevant and useful content to your target audience is through consistent blogging.

Blogging is great for SEO, as it helps you rank higher on Google. When you have a blog that's updated regularly, high quality and on topics relevant to your audience, it can make a huge difference to how your overall website performs in the search engines. This is also an opportunity for businesses to insert relevant keywords that consumers will use to search for the types of services or products your business offers.

If you are interested in increasing your online exposure, while establishing yourself as an expert in your industry, then you will definitely want to take advantage of blogging as a marketing strategy. If you don't have the time, resources, or expertise to write blog content you can outsource the posts to us here at Sood Marketing, we can craft unique, relevant and engaging content for your blog.

If you would like to learn more about SEO, click this link.





Plan ahead

During the lockdown, we've all had more time on our hands than we're used to. Just because you're stuck at home, it doesn't mean that you can't plan your marketing strategy for when the Coronavirus pandemic comes to an end.

Many businesses complain that they are always busy and haven't got the time to do such things as analyze their website performance and check on their SEO. Well, if you are in lockdown, you have plenty of time now.

As well as spending the time to check the current performance of your website and existing marketing, you can also plan out your future content. You can do this by creating content calendars, coming up with ideas for campaigns, writing scripts for videos, and anything else that you can do by yourself without being in the office.

We hope this blog has given you some insight on how to market your business during the lockdown. For more information contact our team at Sood Marketing to find out more about how we can help you to stay connected with your customers and make sure your brand is leading the way when lockdown rules are lifted.




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