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Manufacturing SEO

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Manufacturing SEO

Although manufacturers typically prefer to target customers via traditional means of marketing, each year, e-commerce sees an increasing surge of popularity amongst a vast range of industries and sectors. With more and more customers looking online for their machinery, now more than ever, it’s vital that manufacturers brush up on their SEO efforts and cash in on an ever-increasing market.

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Build Brand Awareness

Define your marketing objectives, research your competitors and target audience.

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Increase Your Organic Traffic

Develop a marketing strategy in line with your objectives that will engage and convert your target audience.

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Increase Sales

Implementing the project strategy, turning what were once ideas into a reality.

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Generate B2B Leads

Marketing is trial and error – by monitoring your campaigns, website, socials, we can hone in on what works best for your brand.

Why Is SEO for Manufacturers Important?

Although manufacturers typically prefer to target customers via traditional means of marketing, each year, e-commerce sees an increasing surge of popularity amongst a vast range of industries and sectors. With more and more customers looking online for their machinery, now more than ever, it’s vital that manufacturers brush up on their SEO efforts and cash in on an ever-increasing market.

What Does Manufacturing SEO Involve?

Similar to most other industries, SEO for manufacturers involves all the typical SEO practices – that is, on-page optimisation, off-page optimisation and technical optimisation. With each of these factors perfected, you’ll see a gradual increase in your rankings until you’re at page one, where all the high traffic positions are.

– On-page SEO involves optimising the content on your website, such as keyword optimisation, structuring title tags and assigning alt-tags to images.

– Off-page SEO primarily involves link building – attracting high-quality links from authoritative websites within your niche.

– Technical optimisation, as the name suggests, is the optimisation or more technical factors. That could be your website speed, crawlability and/or repairing broken links.

One factor of manufacturing SEO that requires greater attention is product SEO. Pushing for the top search engine rankings for popular products and brands will skyrocket your enquiries and purchases on your website. This can be achieved through thorough on-page SEO targeting the optimal keywords and providing a smooth user experience for your customers with technical optimisation.

SEO Quick Stats

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50%

Organic Search drives over 50% of all website traffic, more than both paid and social traffic combined

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71%

71% of B2B clients start product research with search engines

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62%

62% of B2B marketers say that SEO and organic traffic is their top inbound marketing strategy

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57%

57% of B2B marketers say that SEO generates more leads than any other marketing strategy

Start boosting your organic traffic today.

Monthly and Annual plans at great prices tailored around you.

Our Latest Blogs

For the most up-to-date blogs and articles from the Sood team, please visit our blogs page.