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Optometry Marketing

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So you’ve made your website based around your optometry services but how do you go about making it visible when you have to compete with the big brands like Specsavers or Vision Express? There are some exemplary moves you can take in the right direction to try to come close to them and make your site known.

Optician marketing strategies

First things first, you will want to work out what you are trying to achieve. Is your goal to sell more of your glasses whether that be the frames or shades? Maybe you want to increase the number of eye test appointments you receive? That’s not to mention prioritising audience retention for repeated business. All of these can be attributed to different optician marketing strategies that we can offer to you – e.g. Search Engine Optimisation (SEO), Social Media Marketing, and more. Our offered services are varied and tailored to your business to generate leads, promote your brand, and position you as an authority within your industry.

What does this mean for you?

Each of the services we offer can help you reach a variety of people and make your site more popular and be able to connect with you customers.

 

What does this mean for you?

Each of the services we offer can help you reach a variety of people and make your site more popular and be able to connect with you customers.

Social Media Management

Social Media Marketing involves creating content for social media such as Facebook and Instagram. Each business has different needs, and we can help you to establish a consistent online presence for the channels that are right for you. Our experience with healthcare marketing makes us the right choice for identifying your business’ social media needs - for example, which platforms you should be using, whether to use paid ads to promote your services, etc. The goal is to increase engagement and obtain new customers.

PPC Advertising

PPC Advertising is focused on getting ideal customers. It is along the lines of driving traffic to your website but more importantly getting the right customers for your site to entail more repeat business. We can help you to know your audience, which is an important step in knowing how to engage and convert them into customers, as well as retain them long-term.

Website Design / Development

We have a wealth of experience making websites for clients that accurately represent their brand as well as being optimised for Google. We aim to make websites that are focused on accessibility (e.g. having a user-friendly interface, looking visually pleasing, being adapted to different devices, etc.) and lead generation. Healthcare information is widely sought after, so we want your website to look professional as a purveyor of accurate medical information and services.

Blog Writing

Blogs can add a personal touch to your website, giving you a space to express your voice on certain topics as an authority, while also being relatively informal. Their long-form nature makes them perfect for conveying accurate medical information in an engaging way. A blog can promote your services, offers, and events, and can be repurposed in the future, giving them (and your brand) longevity.

Email Marketing

Email Marketing is a reliable and cost-effective way to communicate with your patients. You can prepare a variety of content to send on a regular basis, ensuring audience retention long-term. Alongside necessary medical information (e.g. recall letters), the content should be engaging and relevant, including ongoing promotions, health information, and service promotion.

What does this mean for you?

Each of the services we offer can help you reach a variety of people and make your site more popular and be able to connect with you customers.

 

Social Media Marketing

Social Media Marketing involves creating content for social media such as Facebook and Instagram. Each business has different needs, and we can help you to establish a consistent online presence for the channels that are right for you. Our experience with healthcare marketing makes us the right choice for identifying your business’ social media needs – for example, which platforms you should be using, whether to use paid ads to promote your services, etc. The goal is to increase engagement and obtain new customers.

PPC Advertising

PPC Advertising is focused on getting ideal customers. It is along the lines of driving traffic to your website but more importantly getting the right customers for your site to entail more repeat business. We can help you to know your audience, which is an important step in knowing how to engage and convert them into customers, as well as retain them long-term.

Website Design / Development

We have a wealth of experience making websites for clients that accurately represent their brand as well as being optimised for Google. We aim to make websites that are focused on accessibility (e.g. having a user-friendly interface, looking visually pleasing, being adapted to different devices, etc.) and lead generation. Healthcare information is widely sought after, so we want your website to look professional as a purveyor of accurate medical information and services.

Blog Writing

Blogs can add a personal touch to your website, giving you a space to express your voice on certain topics as an authority, while also being relatively informal. Their long-form nature makes them perfect for conveying accurate medical information in an engaging way. A blog can promote your services, offers, and events, and can be repurposed in the future, giving them (and your brand) longevity.

Email Marketing

Email Marketing is a reliable and cost-effective way to communicate with your patients. You can prepare a variety of content to send on a regular basis, ensuring audience retention long-term. Alongside necessary medical information (e.g. recall letters), the content should be engaging and relevant, including ongoing promotions, health information, and service promotion.

Why Choose Us?

Each client is different, and our marketing strategies are expertly tailored to each one. Our optician marketing experience gives us the knowledge and skills to guide you towards your goals of increased brand awareness and lead generation, but the final decision will always be yours. Ultimately, we want the same thing – to make your brand a reliable and reputable name in the optometry industry.

Do you need help with marketing your optometry business? Get in touch with us to make use of our optometry marketing services.

Start boosting your organic traffic today.

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Our Latest Blogs

For the most up-to-date blogs and articles from the Sood team, please visit our blogs page.