Marketing in the traditional spaces of TV and Radio is becoming more expensive and obsolete.
Digital marketing is a constantly evolving industry and is perfect for anyone looking to take their business online. However, for a company to stand out in an over-saturated market, SEO is the most important tool for getting your business out on the World Wide Web.
What is SEO?
SEO, or Search Engine Optimisation, is something that many of us do but few fully understand. SEO is a term given to the process of improving the online search engine ranking of a website or web page without paying for ads. This is typically done by optimising a website’s keywords to best match the target audience. However, there are many more factors that can boost rankings further.
Based on the user’s search query, search engines will provide a list of links they consider relevant and trustworthy to match the search intent. Putting your business at the top of these searches can bring much more traffic, impressions and, in the end, sales.
Search Engine Optimisation can be broken down into 3 key components: On-Page SEO, Technical SEO and Link Building/Backlinking. While there are several more techniques that can be used to improve search rankings, these are the most important.
Search engine optimisation offers an effective way to increase traffic to your website without paying for every unique click. Ranking for your business’ keywords organically is a much more cost-effective way of driving traffic to your website as well as staying competitive with other companies in your industry. If you can rank at the top of search engines for your keywords, you will enjoy constant visibility to customers searching for the exact product or service you are offering.
Organic search is responsible for an average of 53% of total traffic (Google), which decreases the further away from the top you get. If you’re ignoring SEO, your competitors will have a free run to all that traffic. Regardless of what type of company you are - local business, eCommerce store or global brand - you will need SEO.
We are able to offer each of our SEO clients tangible results that will allow you to challenge your competitors and boost your website’s value - in both revenue and monthly website traffic.
Your website is the best way to attract new customers nationwide and beyond. If your website’s SEO isn’t fully exploited, you could be losing out to your competitors. Our SEO services encompass a wide range of features helping you to increase your revenue, develop new traffic opportunities and boost your website ranking in the Search Engine Results Page (SERP).
We have helped all of our clients to achieve excellent results from their SEO and our team would like to offer the same service to you and your business. For more information, please get in contact with us today.
On the first page alone, the first five organic results account for 67.60% of all clicks
91% of all pages never get any organic traffic from Google, mostly due to the fact they don’t have backlinks
55.24% of pages don’t have a single backlink
Only 0.78% of Google searchers click on results from the 2nd page
70% of marketers see SEO as more effective than PPC
At Sood Marketing, we have our own team of SEO experts dedicated to producing and coordinating all aspects of SEO marketing campaigns. We will work closely with you to determine a cohesive plan of action tailored specifically for your business and plot out an effective strategy to increase traffic and sales to your website. SEO services are not a quick fix or an easy way to increase sales – instead, it is a long and ongoing process that requires patience and attention to detail.
Our process of performing SEO includes:
Link Building – Link Building or ‘Backlinking’ involves creating genuine and trustworthy links to your website from other reliable sources. These backlinks increase your overall search engine ranking.
Blog Posts – Our team can provide you with a steady stream of high quality, SEO friendly blog posts. This flow of fresh and relevant content helps boost your search engine rankings and introduce potential new keywords to rank for.
On-Page SEO – Correctly optimising your on-page content is essential in maximising your search engine rankings. We can ensure that your site is fully optimised for SEO, including keyword research and content production.
Technical SEO – This includes ‘below the hood’ metrics such as page speed, mobile and tablet responsiveness and SSL (Security protocol), each of which boosts your search engine rankings and improves the overall user experience.
Social Media SEO – We also have an in-house Social Media team capable of producing a range of content for your business, including video, image and audio. Whether it be Instagram, Twitter or TikTok, we have experience in creating quality content for all.
Competitor Analysis – Our SEO team will perform detailed research and analysis on your competitors’ websites and determine what exactly makes them rank well. We will then take some of these factors and apply them to your website to improve rankings.
Why Choose Our SEO Services?
We pride ourselves in the way we look after our clients, placing value in people and relationships above anything else. When you join forces with us, you can expect to gain a trusted business partner that you can rely on as we become an extension of your team, working collaboratively to elevate your online presence and provide you with the tools and fresh perspective you need so that you can meet your wider business goals.
Our specialist team can carry out all of the SEO for your website on your behalf, from the initial SEO audit and keyword research to content creation and link building. We create quality SEO-optimised content for your website, keeping the site running well, and providing a streamlined user experience. This gives you plenty of time to focus on the other aspects of your business while we offer SEO services.
Frequently Asked Questions
SEO (Search Engine Optimisation) is the practice of enhancing a website so that it ranks higher on Google’s search engine.
Since Google aim to provide the most helpful answers for each of their users, they focus their efforts on making sure that the most relevant websites appear first when a query is made. Naturally, with billions of searches made each day, this judgement of quality can’t be done manually and is therefore performed by an algorithm.
Google’s algorithm detects a wide variety of ranking factors in a website, this can be anything from title tags and page speed to keywords, links and much, much more. SEO involves the perfecting of these ranking factors - and in doing so, increasing the likelihood of Google’s algorithm judging your website as a trusted one, worthy of ranking high.
Google’s algorithm is a mysterious entity that only Google truly understands. Although they’ve confirmed a variety of ranking factors, there’s many that Google has never acknowledged. Additionally, Google has given some very conflicting answers that have changed over time. So not every ranking factor is known to the public.
That being said, some of the main ranking factors are known to be:
- Page Speed
- Title Tags
- Site Security (SSL)
Although blogs aren’t as popular as they used to be, they still present opportunities for additional keywords. A healthcare website may not have a main page revolving around allergies, but ranking for a health-related topic would be ideal for the website. Therefore, a blog post with the main topic being allergies would allow the site to rank for the term ‘allergy’ (and similar terms).
When it comes to marketing your website on Google’s results page, you have two options - SEO or Google Ads. Both offer a different type of promotion and each one has its pros and cons.
Ultimately, SEO is an effective long-term solution to making your website rank high. It’s typically much more cost-effective than paying for ads and generally attracts greater numbers of traffic. On the downside, SEO takes a fair amount of time and ranking first place is never a guarantee.
Paid Ads offers immediate effects and better targeting of traffic. However, it’s a costly process that requires more expertise than is typically expected. The biggest downside to paid ads is that once you stop ploughing money into your campaign, you lose your position at the top and your traffic takes a huge hit.
Overall, SEO is the most financially viable option and offers great returns over time. Paid ads are more suited towards businesses seeking short-term promotion and that are targeting very specific audiences.
Keywords are a select set of words that are to be used throughout your website. These words reflect what your business is about and help to increase your rankings for specific search terms. For example, a mechanic based in London would want to use keywords such as ‘car repairs in London’ or ‘mechanics in London’ as most of his potential customers will be searching for those terms.
Keywords come in a few different varieties. There are long-tail keywords that are more detailed search terms (e.g. ‘mobile phone repairs in London’) and short-tail keywords which are more brief and straightforward (e.g. ‘phone repairs London’). The type of keyword chosen for your site will be based on factors such as search volume, difficulty, demographics and more.
Essentially, keywords are the primary method used to attract customers to your business. With thorough keyword research, we can use keywords to target specific demographics and customer types
Here at Sood Marketing we tailor our services to each individual client, so one set price will not be the same for everyone. Once we have discussed the services you need, we will be able to give you a quote based on this.
Start boosting your organic traffic today.
Monthly and Annual plans at great prices tailored around you.
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