Our Services

Social Media Management

Our Process

What you can expect from us

Having worked with so many clients over the years, we have been able to refine our process. We don’t just create content and post on your behalf, we become a part of your company and understand what you are like as a business before coming up with a strategy that works for you.

We encourage an open dialogue and ask as many questions as possible to ensure we are reflecting your brand, so expect a lot of relevant communication from our end!

54% of social media users use social media to research products and 71% are more likely to purchase products and services based on social media referrals.

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Research

Define your marketing objectives, research your competitors and target audience.

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Strategy

Develop a marketing strategy in line with your objectives that will engage and convert your target audience.

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Action

Implementing the project strategy, turning what were once ideas into a reality.

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Monitoring

Marketing is trial and error – by monitoring your campaigns, website, socials, we can hone in on what works best for your brand.

Signs that you need our help.

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Social Media Case Study.

Proicere’s social media platforms have undergone an amazing transformation since we began managing them in April 2022. We have created a cohesive aesthetic across all of their platforms to create a recognisable brand in the social media world. This has allowed all of their profiles to have an aesthetically pleasing layout and have content that is professionally presented while being informative.

Through a collaborative process, we created a branding image which clearly represents the company, works with their website and is eye-catching across all platforms.

Content captions are just as important as the visual elements of a post. This is why we provide well-written captions for all types of content we post on Proicere’s behalf, whether it is educational, personal or service related. This has led to a significant increase in engagement across all platforms.

Within the first 2 months of managing Proicere’s social media we have achieved:

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Influencer Marketing

Lets first define the term Influencer: a person or thing that influences others. Technically we are all influencers. Some of us have a more significant following and more influence than others. Paying someone to promote your product or service to their audience is called Influencer Marketing.

At its most basic, Influencer Marketing is a mix of old and new marketing tools, taking the idea of celebrity endorsement and converting it into a modern-day content-driven marketing campaign. The most significant difference is that the results of the campaign are usually collaborations between brands and influencers.

Influencers, unlike celebrities, can be anywhere. They can be anyone. What makes them influential is their large following on the web and social media. An influencer can be a famous fashion photographer on Instagram or a well-read cybersecurity blogger who tweets, or a respected marketing executive on LinkedIn. Within any industry, there are influential people—you just have to find them. They are easily recognised by their hundreds of thousands (if not millions) of followers, and that’s the target audience you’re after.

The current state of the industry has experienced a rise in influencers fraud; people who cheat their way to the top buying followers and likes. This is a real issue across the industry and making it more challenging for brands to determine the authenticity of someone's following.

Influencer Marketing isn't just about finding someone with an audience and paying them with money or exposure so they can say good things about you. That's what viral celebrities are for.

Influencers are people who've spent time building their brand and cultivating their audience; they will be naturally protective of their reputation and the people who trust them. They're people who had the patience and focus to succeed in social media, one organic follower at a time—people like this aren't interested in a quick payout.

Influencer Marketing is also not about quick payouts. It's the same kind of slow-and-steady approach as Social Media and Content Marketing, where your campaign isn't about direct selling. It's about showing your authority, credibility, and thought-leadership within your industry. It's about becoming synonymous with whatever it is that you offer.

Influencer marketing is becoming more and more saturated, meaning finding the right type of influencers can be hard. We work closely with trusted influencers across a range of different industries. We can source, manage and report on influencer campaigns. Contact us today for more information.

Frequently Asked Questions

Definitely! The customer service part of social media is crucial for increasing and maintaining your brand's reputation. We aim to respond to your queries within 24 hours.

You will know that our social media management services are working because we set out clear goals during the beginning of the process. Our team also works on quarterly and annual reports to show our clients the progress and growth made within that time.

We are currently offering our social media services for Twitter, Facebook, Instagram, Pinterest, TikTok, YouTube and LinkedIn. Contact us and we can discuss which platforms would work best for your business.

Social media platforms allow users to connect and engage with one another through shared content. Businesses often use social media to showcase products and services, connect with current or potential customers, and boost brand awareness.

Yes, our team will respond to questions and comments. Whether it’s liking a comment or thanking someone for sharing, it’s all a part of customer service via social.

As a client, you do not create content. All of the content is created for you. Although, you may occasionally be asked to send us images or videos to post.

Social media falls in the brand awareness and consideration stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely move them down the funnel with content and links to learn more.

By providing relevant information about products and services, engaging with their audience, and providing free trials or specials, businesses are able to nurture leads into buyers.

We do not display our prices here because they vary depending on the platforms you want to use and the frequency of the posts. We will work with you to tailor our services exactly to your needs.

Simple, flexible plans that grow with you…

We work with lots of local businesses to help them see results and achieve their digital goals. Ready to step up your Social Media game?

Our Latest Blogs

For the most up-to-date blogs and articles from the Sood team, please visit our blogs page.