Our Services

Social Media Management

Our Process

What is Social Media Management?

Everyone knows the importance of social media but, do we all have a good understanding of how it works?

For most brands, a strong social media presence is becoming critical, as this is where your target audience is. In 2019, there were up to 3.5 billion active social media users around the globe, up from 2.46 billion in 2017.

For businesses, the more people who see your logo, name and products online, the more are likely to remember your brand.

Where do we come in?

Black outline of hearts

At Sood Marketing, we have had the pleasure of working with clients across a wide range of industries, helping them manage their presence online. Since we started, we have managed over 200 different social media accounts at a given point.

We take the stress out of social media management and work to deliver results on behalf of our clients.

Our Process

What you can expect from us.

Having worked with so many clients over the years, we have been able to refine our process. We don’t just create content and post on your behalf, we become a part of your company and understand what you are like as a business before coming up with a strategy that works for you.

 

We encourage an open dialogue and ask as many questions as possible to ensure we are reflecting your brand, so expect a lot of relevant communication from our end!

Influencer Marketing

  • What is it?
  • Influencer Fraud
  • Where do we come in?

Let's first define the term Influencer. A person or thing that influences others. Technically we are all influencers. Some of us have a more significant following and more influence than others. Paying someone to promote your product or service to their audience is called Influencer Marketing.

At its most basic, Influencer Marketing is a mix of old and new marketing tools, taking the idea of celebrity endorsement and converting it into a modern-day content-driven marketing campaign. The most significant difference is that the results of the campaign are usually collaborations between brands and influencers.

Influencers, unlike celebrities, can be anywhere. They can be anyone. What makes them influential is their large following on the web and social media. An influencer can be a famous fashion photographer on Instagram or a well-read cybersecurity blogger who tweets or a respected marketing executive on LinkedIn. Within any industry, there are influential people—you just have to find them. They are easily recognised by their hundreds of thousands (if not millions) of followers, and that’s the target audience you’re after.

The current state of the industry has experienced a rise in influencers fraud; people who cheat their way to the top buying followers and likes. This is a real issue across the industry and making it more challenging for brands to determine the authenticity of someone's following.

Influencer Marketing isn't just about finding someone with an audience and paying them with money or exposure so they can say good things about you. That's what viral celebrities are for.

Influencers are people who've spent time building their brand and cultivating their audience; they will be naturally protective of their reputation and the people who trust them. They're people who had the patience and focus to succeed in social media, one organic follower at a time—people like this aren't interested in a quick payout.

Influencer Marketing is also not about quick payouts. It's the same kind of slow-and-steady approach as Social Media and Content Marketing, where your campaign isn't about direct selling. It's about showing your authority, credibility, and thought-leadership within your industry. It's about becoming synonymous with whatever it is that you offer.

Influencer marketing is becoming more and more saturated, meaning finding the right type of influencers can be hard. We work closely with trusted influencers across a range of different industries. We can source, manage and report on influencer campaigns. Contact us today for more information.

Simple, flexible plans that grow with you…

Monthly and Annual plans at great prices tailored around you.